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Here's Where AI is Making a Difference Featured

Here's Where AI is Making a Difference "Catch Me"

In the years to come, artificial intelligence (AI) will become increasingly present in almost every part of human life. From work to personal life, AI will inspire various actions and will inspire decisions we make in areas such as shopping, marketing, media, transportation, and education, among others. As this technology continues showing immense potential, expectations surrounding it will continue growing, and so will be the calls for transparency and ethics, which will be too much for businesses to ignore. Regardless of this, here are a few ways in which AI is already making a difference.

AI-powered marketing

Marketing is one of the most critical parts of any business without which operations of an organization cannot be known. Proper marketing attracts many customers. Although humans are good at sugarcoating stuff to potential customers, the addition of an algorithm or a bot into the marketing initiatives will spice up marketing initiatives. AI-powered bots have proven to be reliable in predicting the right customer messaging. With predictive technology made possible by artificial intelligence, customers can easily find the products of their choice without a hassle. For instance, AI is now useful to Netflix customers who often find the movies of their choice through AI-enabled recommendations.

AI-assisted Banking

Artificial intelligence is growing in the banking sector more than many industries. With AI-based systems being adopted massively in this industry, banks are capable of offering customer support efficiently and in real-time. This is changing the narrative of customers having to wait for many hours in line before they are served. With chatbots, customers can get the information they desire without taking too much time as they wait for customer support personnel. Moreover, AI algorithms can be used to detect anomalies in credit cards and flag potential frauds before they cause havoc through deep learning algorithms. These algorithms can trace card usage and endpoint access, allowing security professionals to prevent fraud in time.

AI-enabled agriculture

As the human population increase, the need for food rises to match population growth. Research has found out that 50 percent more food will be needed in 2050 due to the increased population. The only way this can be achieved is if the resources are used and allocated carefully. With this being said, only technology can help in the production of more food that can sustain human life. With technology-enabled farming, farmers will be able to use more land while sustainably using resources. AI allows aspects such as climate change, population growth, and food security issues to be appropriately assessed and informed decisions made. Farmers, organizations, and government agencies are now using automation and robots to farm and protect crops from weeds and pests. An example of AI technology in farming is the See & Spray, which uses object detection technology to spray weedicide on cotton plants. AI-driven drones are also used to monitor crops and animals. Through AI, massive amounts of money are saved, and the production has also gone high.

AI in healthcare

As AI advances, healthcare organizations and health centers are seeing the potential of this technology in many areas. This technology is now helping patients all around the world to get the best service and care. AI-enabled decision support systems are now used by some medical institutions to prevent some diseases by warning patients and physicians even before they occur. For instance, cardiac diseases such as stroke can be predicted and treated in time before they kill a patient. AI is also currently in use in search of coronavirus vaccine. This technology is already is used in managing the rates of infection and treating people who are already infected. From the above examples of areas, it is evident that AI will become a crucial part of human life going into the future.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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