According to Tech Republic, the focus should be on machine learning not artificial intelligence. "People are getting confused about the meaning of AI in discussions of technology trends—that there is some kind of intelligent thought in computers that is responsible for the progress and which is competing with humans.
Big data applications
Artificial intelligence (AI) continues to advance in so many ways, and so is its ability to improve operations in different industries. Marketing is one of the areas that has benefited immensely from the advancement of AI. This technology improves various aspects of digital marketing, including strategizing and providing valuable insights needed by organizations to make critical decisions. With the realization that marketing strategies have become diverse than ever, companies are capitalizing on SEO, visual marketing, and now Artificial Intelligence. Here are ways in which you can employ machine learning and artificial intelligence in your marketing efforts.
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