Artificial Intelligence (AI) has been hailed as a revolutionary technology that will take the world to new heights. Experts claim that AI will revolutionize almost every industry and make human work easier, efficient, and less costly at the same time. Unlike the talks a decade ago where AI was just science fiction in Hollywood movies, this decade is becoming an… Read more...

Artificial intelligence (AI) continues to advance in so many ways, and so is its ability to improve operations in different industries. Marketing is one of the areas that has benefited immensely from the advancement of AI. This technology improves various aspects of digital marketing, including strategizing and providing valuable insights needed by organizations to make critical decisions. With the realization… Read more...

Digital transformation is one of the most important drivers of how businesses deliver value to their customers in a competitive, fast-changing business environment. The process aims to leverage digital technologies to create or modify user experiences and business processes, thus meeting users’ changing needs and the market. Read more...