Artificial intelligence (AI) continues to advance in so many ways, and so is its ability to improve operations in different industries. Marketing is one of the areas that has benefited immensely from the advancement of AI. This technology improves various aspects of digital marketing, including strategizing and providing valuable insights needed by organizations to make critical decisions. With the realization that marketing strategies have become diverse than ever, companies are capitalizing on SEO, visual marketing, and now Artificial Intelligence.  Here are ways in which you can employ machine learning and artificial intelligence in your marketing efforts.

As the number of internet-connected sensors continues growing due to increased applications in cars, planes, buildings, and home devices, businesses generate vast amounts of data. According to a study, there will be more than 50 billion IoT devices in the world by 2025. This is up from 9 billion in 2017. With this significant rise in data, tapping it to extract useful information is becoming a big challenge that traditional methods cannot meet. This is where machine learning (ML), one of the subsets of artificial intelligence (AI), comes into place.

Artificial Intelligence is already impacting the world in many ways. Many scientists have even compared it to the discovery of fire, although most of them differentiate the two on the creativity they need. While AI was a preserve of a few AI researchers and digital companies such as Google, Amazon, and Microsoft, that is no longer the case. AI has entered almost every industry, with nearly everyone now affected by this technology. Machine learning is one of the subsets of AI. It is based on algorithms that allow systems to learn on their own without relying on humans.