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Take Advantage of Machine Learning Featured

Machine learning (ML) could not have come at a better time than now. As businesses move towards a new era of digitization, ML is needed to help in various operations of organizations, starting with data processing to customer support. Machine learning algorithms learn from data and find different hidden patterns and insights, which is crucial for businesses to make critical decisions. ML and artificial intelligence tools and algorithms have gained fame over the past few years in business circles and the analytics community due to their potential to help sift through massive amounts of data from different sources. With growing data volumes, higher and faster computational power and affordable data storage, machine learning has become more feasible now than ever.

Here are some ways that your business can benefit from machine learning.

  1. Prediction of Customer lifetime value

Prediction of customer value is one of the challenges that marketers face today. This is the same case for customer segmentation. Companies get massive data and access to huge volumes from different sources. This data can be used to derive meaning and gain insights through the identification of patterns.ML and data mining are critical in aiding businesses in predicting the customer's behaviour and purchasing patterns. They also help send offers to specific customers based on their browsing and purchase history.

  1. Predicting maintenance

Manufacturing, transport, and logistics companies always focus on preventive and corrective maintenance practices. With no automation, these practices are expensive and mostly inefficient. However, with the emergence of machine learning, companies can now discover patterns and the possibility of machines breaking up. This is known as predictive maintenance. It helps reduce the risks associated with unexpected machine failures and eliminates unnecessary machine expenses. 

  1. Eliminates manual entry of data

With machine learning, you can sift through massive amounts of data in a short time and remove duplicates and inaccurate data. Data duplication and inaccuracy are some of the biggest problems that most businesses today due to massive amounts of data coming from different sources. However, predictive modelling algorithms and machine learning minimizes errors and eliminates errors caused by manual data entry. Machine learning improves processes by using the discovered data and allowing employees to use their time to do other tasks.

  1. Spam detection

In the age of technology, cybercrime has gone up more than ever. However, machine learning has shown some potential in helping avert challenges emerging from spam attacks. Previously, email service providers used rule-based techniques to discover spam and filter them out. However, pre-existing rule-based techniques are not efficient in detecting spam and phishing messages. With the rise of machine learning algorithms that can adjust based on the data presented, fighting spam has been simplified. 

  1. Product recommendations

If you have visited any e-commerce website, you must have seen that products are recommended based on your previous search. This is the work of machine learning. Most e-commerce websites today use machine learning to recommend products to their customers. Unsupervised learning helps develop product-based recommendation systems. These algorithms use purchase history and match it with large product inventory to identify hidden patterns and group products together. These products are then suggested to customers to motivate customer product purchases.

  1. Financial analysis

With large volumes of data coming from various sources, machine learning can be used in financial analysis. ML is used by banking and finance institutions for portfolio management, algorithmic trading, detection of fraud and underwriting. Chatbots and other security interfaces are also making their way into these institutions.

As machine learning continues to grow in terms of its abilities, it is clear that more applications will emerge along the way. As a business, take advantage of this technology to boost your productivity and effectiveness.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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